Milton Glaser, a very well-known graphic designer who produced one of the most iconic projects for a city has died on his 91st birthday.
Glaser was embedded in popular culture in the 60s and 70s. In 67 he made a poster of Bob Dylan with wildly-colored hair and it offered millions. However, his greatest splash included the “I ❤ NY” logo, which it seems was consequently printed on about a trillion tee shirts.
Glaser was big in industrial art, which went together with marketing. He was considered one of the boldest artists in his field– swinging for the fences with colorful and extreme designs. Among the boldest … he developed art for a 1968 Olivetti typewriter advertisement. He utilized a piece of 15th century art featuring a mourning pet and strategically positioned an Olivetti at the feet of the dead nymph the canine was mourning.
Glasers other half, Shirley, stated the cause of death was a stroke and kidney failure.
When it comes to the “I ❤ NY” project … it was introduced in 1977 to promote tourism when New York actually required it, and it was an experience. Whats fantastic … he sketched the image on the back of an envelope with a red crayon while sitting in the back of a taxi. The logo helped specify the Big Apple.
And, theres this great quote … “Im an individual who handles visual material whatever it is– architecture, an item, a set of plates, wallpaper– right now Im doing T-shirts.”
And, have a look at his modesty … he informed The Village Voice back in 2011 … “Im flabbergasted by what took place to this little, simple nothing of an idea.”
After 911, Glaser customized the design to … “I ❤ NY More Than Ever,” however this time the heart had a contusion.
Glaser was 91. RIP.
Glaser was embedded in pop culture in the 60s and 70s. Glaser was huge in industrial art, which went together with marketing. One of the boldest … he developed art for a 1968 Olivetti typewriter advertisement.