Ford unveils new F-150 as tech-savvy pickup with hands-free driving and integrated power generator – CNBC

Ford Motor is bringing a new level of technology to its 2021 F-150 pickup to attract brand-new buyers while likewise trying to please its faithful consumers with new features tailored to them.Its a fine line for Ford to stroll, as its F-Series trucks, consisting of the F-150 and its bigger brother or sisters, represent a significant quantity of the businesss earnings. The automaker is in the midst of an $11 billion restructuring plan as it pivots to emerging technologies such as all-electric and self-governing vehicles.On Thursday evening, Ford digitally unveiled standard and hybrid versions of the pickup, both arranged to begin showing up in dealerships this fall.New unique features consist of a segment-first hands-free highway driving system, 12-inch screens and over-the-air updates. Ford is promising its hybrid design will deliver both great performance and fuel performance.”The requirements of truck customers have and continue to evolve,” Todd Eckert, Ford Truck Group marketing supervisor, stated during a media briefing. “They anticipate everything on their truck to include worth.”2021 Ford F-150 LimitedFordFor more conventional truck consumers, the 14th-generation F-150 offers the towing and capability theyve concerned anticipate as well as new features developed to make working, even sleeping, in the truck much better. They consist of freshly developed workspace on the center console and tailgate, lay-flat seats and an incorporated generator that can power tools at work websites or televisions and speakers at tailgate parties.”This is what they require to do. They built on what they currently know these purchasers need,” stated Stephanie Brinley, primary automotive analyst at IHS Markit. “This market is so significant for them.”Ford did not disclose pricing and performance specs for the pickups. Starting rates on 2020 models ranges from about $30,000 to $70,000. An all-electric F-150 is expected sometime in the next two years– in line with or slightly later than brand-new electric pickups from General Motors, Tesla and start-up maker Rivian.New engine, power generatorThe 2021 F-150 features new exterior and interior designs, additional storage and 6 offered engine choices, consisting of a 3.0-liter diesel and 3.5-liter “PowerBoost” hybrid V6 engine. All engines are matched with a 10-speed automatic transmission.Ford stated the new hybrid model is targeted to achieve roughly 700 miles on a single tank of gas and provide a minimum of 12,000 pounds of available optimum towing. Thats in line with or much better than present designs with V6 engines.Ford expects the hybrid design — its “most premium powertrain” — to account for about 10% of sales. That compares with its “EcoBoost” V6 engines, which presently represent about 60% of sales.Standard on hybrid designs is a new integrated power generator with 2.4 kilowatts of output or an optional 7.2 kW of output. The standard model might charge whatever for a tailgate party or a jackhammer and compact concrete mixer.An available 7.2-kilowatt onboard generator that Ford is calling the “Pro Power Onboard” features 4 120V 20A outlets and one NEMA L14-30R 240V 30A on the 2021 Ford F-150. The truck is offered with three levels of electrical output depending on engine choice.FordThe power generators are readily available in 2.4-kW and 7.2-kW variations for non-hybrid designs with gas engines. The generator works by taking energy from an onboard lithium-ion battery. The automobiles engine may require to be on to assist in charging the battery.”I think a great deal of the technology is being released wisely into things that will be helpful, not simply fancy,” Brinley said, adding theres been a pattern over the last few years for pickups to be more tech-focused and mainstream.The generator, which Ford is calling “Pro Power Onboard,” is situated in the box of the pickup.Interior enhancementsFord, according to authorities, invested a great deal of time redesigning the automobiles interior to be more functional, both physically and technically.”We know that our customers spend much of their days and sometimes their nights in the lorry,” said Craig Schmatz, primary engineer of the F-150. “We wished to actually increase the functionality for them to be more efficient in the cab along with more comfortable.”The interior of the 2021 Ford F-150 has been redesigned to consist of more storage and technology in addition to fold-flat seats.FordIn addition to upgrading the interior of the car, Ford also is providing a stowable gear shifter that permits a flat surface area in between the traveler and chauffeur for laptops or other needs such as signing documents.Both front seats also can fold almost 180 degrees to enable for more comfy sleeping arrangements, according to Ford.The most noticeable modifications in the interior are the large readily available screens. They consist of a new 12-inch infotainment screen in the center of the cockpit console along with a 12-inch, all-digital motorist info cluster behind the steering wheel.Hands-free drivingThe larger screen behind the steering wheel will assist in communicating with an optional hands-free driver-assist system thats similar to Teslas Autopilot or GMs Super Cruise.The “Active Drive Assist” system will have the ability to control an automobiles speed, steering and braking through a system of video cameras, radar and other sensing units on 100,000 miles of pre-mapped divided highways in the U.S. and Canada.Customers can acquire a pickup with the hardware for the system later on this year, but they will have to wait up until the 3rd quarter of 2021 to utilize the technology. Ford plans to launch software at that time to enable the technology via a remote, or over-the-air, update. It can likewise be set up at a dealership.The 2021 F-150 includes an offered stowable shifter that folds into the center console to allow access to a flat interior work surface when in park.FordThe car being capable of over-the-air updates, Ford said, also will be essential to assisting in expediting safety recalls and other upgrades.”It can assist carry out preventative upkeep, it can lower repair journeys and it can provide improved efficiency,” stated Stuart Taylor, executive director of Enterprise Connectivity at Ford.The new pickup also comes with additional requirement and optional security functions to prevent accidents.Ford produces the F-150 at plants in Dearborn, Michigan, and Claycomo, Missouri.

Ford Motor is bringing a new level of innovation to its 2021 F-150 pickup to draw in new purchasers while also attempting to please its faithful consumers with brand-new functions tailored to them.Its a great line for Ford to stroll, as its F-Series trucks, including the F-150 and its larger siblings, account for a substantial quantity of the businesss earnings.”2021 Ford F-150 LimitedFordFor more traditional truck customers, the 14th-generation F-150 provides the towing and capability theyve come to expect as well as new features developed to make working, even sleeping, in the truck much better. The basic design could charge everything for a tailgate celebration or a jackhammer and compact concrete mixer.A readily available 7.2-kilowatt onboard generator that Ford is calling the “Pro Power Onboard” functions 4 120V 20A outlets and one NEMA L14-30R 240V 30A on the 2021 Ford F-150.”The interior of the 2021 Ford F-150 has actually been revamped to consist of more storage and technology as well as fold-flat seats.FordIn addition to revamping the interior of the automobile, Ford also is providing a stowable gear shifter that enables for a flat surface area between the traveler and motorist for laptop computers or other requirements such as signing documents.Both front seats likewise can fold nearly 180 degrees to allow for more comfortable sleeping arrangements, according to Ford.The most noticeable modifications in the interior are the big offered screens. It can likewise be set up at a dealership.The 2021 F-150 features a readily available stowable shifter that folds into the center console to allow access to a flat interior work surface when in park.FordThe lorry being capable of over-the-air updates, Ford stated, likewise will be essential to assisting in expediting security recalls and other upgrades.